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Chronicle Counsel – First Birthday

Birthday doughnut

Well, it’s here. Our first birthday!

I thought I’d share four lessons that I’ve learnt over the last year.

Lesson one: The importance of the phone call

Talking to people has made Central Coast Chronicle what it is. Picking up the phone, organising a time to meet and showing them how Central Coast Chronicle can work for their business, has been one of the most challenging and most rewarding components of the last 12 months.

I do love a good natter, so being able to pick up the phone, and check-in with our existing members has been equally important.

Lesson two: Two important words


When I was setting up “The Chronicle” as it’s now become known in the office, at the top of my “must-have” for launch list was printed thank-you cards.

I’ve sent these to every single person I’ve met over the last 12 months. I’ve hand-written each thank you note.


Because I know that their time is valuable. Their input is appreciated and when someone signs up, it’s the very least I can do to show my gratitude. (Outside of a happy dance in my office!)

For as long as I’m running any business, I’ll send thank-you cards.

Lesson three: Satisfaction

Ensuring the members of the Chronicle are satisfied is a constant part of my job. It’s also tightly connected to point one, picking up the phone, talking with our members, making sure they’re getting the most out of the service.

The Chronicle has provided a HUGE amount of satisfaction for me because I KNOW I’m offering a service that really does fill a need for businesses on the Coast.

It’s a service and I’m determined to continue raising that level of satisfaction for our members. As the old saying goes, under-promise and over-deliver.

Lesson four: Honesty is the best policy

Earlier this year, I experienced some health issues and I was blatantly transparent about this with our members.

There was no point hiding the fact I was in hospital, I had to get better in order to get back on deck.

I’m also constantly asking our members what can the Chronicle do to make it a better service for them? (Which again comes back to points one and three). I don’t have the intimate knowledge of how each and every business runs, so it’s vital I get this honest feedback from our members to continue delivering a service that goes above and beyond.

I’m looking forward to seeing the Chronicle continue to grow over the next 12 months.